ABOUT

Jelena Novaković is a Belgrade-based visual artist, graphic designer, and researcher working at the intersection of organic structures and digital systems. Her studio practice spans oil, acrylic, and watercolour painting, pencil drawings as well as digital art. It includes using Augmented Reality, and creating surface pattern design. She holds a Doctorate in Digital Arts from the University of Arts in Belgrade, a degree in Applied painting from the Faculty of Applied Arts, and an international Master's under the UNESCO Chair in Cultural Policy; as a Research Associate at the Institute for Philosophy and Social Theory, she brings a critical lens to the relationship between art, technology, and society. With over a decade of professional experience in visual identity and editorial design for cultural and academic clients, she is available for commissions, pattern licensing, and creative collaborations.